Why digital menu boards are key.
Would you hand the keys to your business to a trainee in your company that is the first to see and greet a customer? This is why digital menu boards are so important for a Quick Serve Restaurant.
Imagine the scenario, a customer enters your restaurant and is met with the front of house staff that has a bad attitude as well as experiencing a bad day, they bark, ‘would you like to go large?’ This is off putting and rather than upsell the customer, you are more than likely to put them off, so they never return again.
This is why it is essential for your restaurant to have digital menu boards, as Mr. Koury a restaurant owner and digital signage provide explains.
Mr. Koury has installed many digital menu boards in Wendy’s in the South West as well as owning a QSR in Texas, he explains that in a retail sales environment, customer service is key, provide a positive customer experience and they will come back, provide a negative customer experience and they never return, yet will tell all their friends of the bad experience they had.
Digital menu boards success over employees.
The retail food sector relied on suggestive up selling and selling as a whole, when you have an employee who is not interested in your brand or product, they are harming your brand! But digital signage hardware ensures that customer engagement is successful, giving the franchisee and franchisors the ability to influence the buying decision, by using digital menu boards.
It is essential to have the correct mix, the correct technology with the correct content. This is one of the main factors when a digital signage solution fails.
Take your restaurant to the next level.
Ernest explains that you need digital signage to take your restaurant to the next level. With consumers expecting technology every place, you have to provide it to ensure the consumers come through your door.
He is part of a family of franchisees, with his dad and brother also owning franchises in the same brand, Ernest added digital menu boards and found that his outlet increased in customers over his pops and brothers outlets and he also saw his profits increase too, larger than any other outlets the family owned.
His initial look at costs for 3 digital posters was in cess of $17,000, yet his pizza outlet only sold pizzas at 5 bucks! So he challenged his staff to come up with a solution for $6,000.
Ernest points out the following, to make a digital menu board success.
- Do not use a media player that has to have internet connection – if the connection is lost for any reason, you will not sell food! Go for something that is standalone.
- Is your brand and message clear on the electronic menu boards?
- Provider – ensure they understand your business, what you want to achieve and in what time scale.
- Incorporate video as well as images, this helps sell the product and increase brand awareness.
Electronic menu boards works!
When he opened up another outlet in Albuquerque, he discovered that the sale of chicken wings was extremely low. He had the management team create a video clip less than 10 seconds into the digital promotional board. This video clip looped every 120 seconds stating, ‘Chicken wings – don’t for them!’
In 14 days the restaurant saw the increase of chicken wing sales by 5 times the previous amounts, with no other promotional material.