Heard of lamp-less projectors?

We all know that Christie laser projectors are the leaders in the field for high end projectors; we see them moving away from the traditional bulb method, to lamp-less projectors. Discover why below.

Lamp-less laser projectors advantages.

lamp-less projectorsJust like LCD displays killed the CRT display market, laser is stepping up their attack on the projectors that use bulbs. These laser projectors have been around for a while, but not really classed as mainstream. These audio visual devices ensure they provide a more vivid imagery whilst ensuring that the running costs are much lower. One of the main reasons schools, colleges and universities are turning to them as a standard. Some traditional manufacturers of these units are fighting back with increased warranty periods and an unlimited amount of bulbs in the same period, this is a riposte to the laser projectors.

Lamp-less projectors disadvantages.

The main disadvantage is that with any new product, they are always expensive as the development costs have to be built into the sale price. This is why it is usually best to wait a good 12 months for purchasing any new product that is launched. Two reasons for this, the first is to let the manufacturer resolve any bugs in the software or production and the second is to let the price settle in the market. Just check out the below points on upgrading the Sony 4K units.

Sony launched 2 years ago their new 4K projector, model VPL-VW1000ES at a cost of $24,999, compared to the model VPL-VW1100ES that is priced at $27,999. So if you want the same functionality of the new model you will have to invest a further $1299.

So should you upgrade? Well if it was my money and I had committed that much I would, otherwise you will not be able to project video at 60 frames per seconds, due to the lower processor.

Is hiring a 4K projector an option?

Well it is now; a company called Barco will rent out for almost any period a 4K projector, which has 35,000 lumen. This now helps with costs as you do not have to invest in the outright purchase, you may be able to put a portion of the hire costs against your taxes, but your accountant is the best one to advise on this. These projectors are used for hospitality and events, so hiring  lamp-less projectors is now an option.

Digital signage in hotels.

Finally, the hospitality industry are embracing the 22nd century technology and adopting digital signage as an opportunity to meet, greet, inform and up-sell products and services; generating an additional income stream, as reported by Digital Signage Today.

By placing a way-finding screen in the hotel lobby or just outside the door, it enriches a guests experience, provides a location map, entertainment for commercials and informational material, as well as providing the virtual services to be expected at a quality hotel.

Needing reliable digital signage is what most markets are looking for, not just hotel chains. But finding quality at a cost effective price is unique. One of the requirements should be a HD industrial grade screen, which can reliably cope with the riggers of running 24/7/365, be robust enough to cope in high foot traffic areas, yet look stylish and suit the surroundings and meets the needs of the customers.

Hotel digital signage  – uses.

hotel digital signage

Accommodation facilities are constantly searching for effective methods of assisting guests navigate around the establishment, whilst seeing current events and conference facilities and promoting brands and products for added sales. Digital signage is a perfect platform for delivering the message, whilst in a modern frame, which appeals to the many demographic who use the facilities. It easily targets key messages to particular areas of the hotel, for example the leisure facility, where memberships can be advertised. Restaurants, hotel lobbies and even convention or conference centers have the potential for additional sources of extra income. The investment of a digital signage solution was previously very expensive, however prices have decreased, which makes a more attractive proposition. There is also the offer of free software accompanying the hardware – which is often included as an all-in-one solution. Many hospitality venues can now afford to invest in large format digital signage because of the flexibility of installing a variety of screens.

Way-finding, particularly interactive way-finding empowers your guests to be self sufficient and navigate the property including the on-site amenities which are all add-on sells. Conference, wedding and events are easily managed and displayed on a digital signage poster, so a customer or client can identify dates and facilities; it can be seen as a digital diary, with a few adverts for local businesses thrown in. Communicating with guests is a key element to a successful booking and a returning customer, but there are times when the customer does not need to contact the front desk, particularly if there are queues, so giving the customer the opportunity to seek information is in a way a virtual concierge, working 24/7. Now you know what is expected of hotel digital signage.

What is tradigital marketing?

Tradigital marketing is a term used to combine and integrate traditional spaces, like retail shop floors, with state of the art digital technology. Digital signage has the power to up-sell any brand or product, if displayed with dynamic content and displayed on a innovative digital poster. Think beyond the traditional methods of marketing and embrace the digital revolution.

A digital platform within a traditional setting is at its best when positioned at the PoS (point of sale), which ‘entertains’ customers waiting in line to be served. Having the product close at hand is part of the package; you wouldn’t want your customer leaving the line to pick up the promotion elsewhere in the store – he may not return to make the purchase. Much thought has gone into ‘wait warping’ – the associated waiting time for a customer to be served, so impulsive buying is encouraged by means of a commercial played on a digital monitor. Once the tradigital marketing package has been installed and is working efficiently and effectively, the cost efficiencies and return on investment (RoI) can be seen. It is also a productive way for the sales team and shop floor management to gauge effectiveness and make change or alterations to displays, mannequins and customer interaction.

So, how can digital signage help your business on a daily basis? Printing thousands of posters and promotional literature costs a lot of money; much of it is wasted, as stock changes rapidly, paper becomes ripped, it is quickly out of date and a time consuming process – from concept to printed completion a lot can happen in between times as this could take weeks. Whereas the content displayed on a digital poster takes a few hours to prepare, is easy to alter or update and there is no waste – environmental or time. As the digital platform can be networked, a chain of stores will each receive a digital copy of the advertisement, without missing deadlines, time penalties or ‘lost in the mail’ problems. And what if there was a printing error?, well it would be back to the printers…. but this way, just at the click of a few buttons, the error is rectified – very efficient.

Is tradigital marketing affordable?

Resources cost money, but after the initial investment, time will recoup that investment with additional/add-on/up-sell sales. Many thousands of dollars can be saved on printing costs, distribution invoices and employee costs, every time you replace a static poster with a digital display screen. How would your customers receive the new format of digital advertising? From subsequent research, the reviews have been very positive. Many of us see digital signage often and even several times a day – would customers choose your shop because of your investment into digital signage or go next door, who display the traditional ad posters? Connecting with customers is crucial for a sale, the customer feels valued and part of the brand, so brand awareness is key to a successful advertisement campaign.

tradigital marketing

So next time you are in the mall, be aware of those stores integrating digital signage technology and just see how busy they are, make sure you are aware of the tradigital marketing hardware.