Tag Archives: Indoor Digital Signage

17Aug 2014

Indoor digital signage advertising for modern offices

by Dave

Indoor digital signage hardware.

Digital signage has been rather successful indoors, enabling companies to portray their business as an environment of a modern office. Investing in their future, is this something you are doing?

Customers view of indoor digital signage.

No matter if it is a new client or an existing customer, when they visit your office premises, it has been reported that if you have some form of digital advertising hardware, they perceive your company as a forward thinking company that invests in technology and they in turn want to be associated with you.

Indoor electronic advertising hardware.

Anything with a screen and a media player can be classed as digital signage, yet the most successful solutions are the ones that have built in media players so content can be updated regularly, quickly and simply.

They can be wall mounted, in either upright or horizontal, depending on the content you wish to promote. You may want to promote additional services the company offices, such as accountants offer investment services, but do not promote it enough to make people aware of this service they offer.

Also free standing advertising hardware is used in locations when indoor digital signage is needed to establish a brand or improve brand awareness. The content is controlled either using a basic ad player, the next level of product includes a networked control player, and so the ads can be monitored and controlled, without limitations. So you can control ads in countries thousands of miles away.

Cost of indoor digital signage.

Costs vary from $500 to $1500, depending on the solution required and if the content is controlled remotely or locally. Business owners have seen a fast return on investment for their digital signage installation.

Interactive indoor digital signage is increasing fast.

Interactive digital signage is seeing a large increase in use, as this is one way a company can engage with consumers to find out what they want from the brand or company. Interactive digital signage comes complete with a built in computer that has internet connectivity, allowing remote control. Perfect for use in hotels, conference centers and business centers.

Screen sizes are range from 42” to 65” depending on budget and location.

Hotel indoor digital signage is used to promote the restaurant, bar and leisure facilities to guests. They can even use the interactive displays to ‘express checkout’, without queuing at reception. Saving the guest time and making the guest experience a pleasant one, at the same time freeing up employees time at the reception.

Indoor digital signage can be used to promote, educate and entertain guests and customers. Depending on the organizations budget a solution can be found effortlessly.

Are you looking to increase your brand awareness, indoor digital signage can help.

07Jun 2014

Indoor digital signage hardware

by Dave

Indoor digital signage solutions.

Digital signage is a relatively new technology; there are many solutions for indoor digital signage use that many of the installations cover. From free standing signs and including interactive units to engage with customers.

There are many innovative solutions from wall mounted and free standing electronic signage, controlling them is key, usually if installed over an IP network, the hardware will have an ad player that is networked based, so the multimedia content can be updated using a web connection. The other option if not utilizing an IP network is to manually update the ads, ideal when only a few units need updating otherwise it is time consuming and not as efficient. Screen sizes vary and depend on the application, as it would be pointless using a small 21” display in a shopping mall, as these applications are to be seen from a distance.

Interactive digital signage, is another hardware solution, the solutions here can be again, either wall mounted or free standing. Screen sizes tend to be 40” and up, with screens in landscape or portrait. These units usually incorporate a PC that has the content and software embedded to allow the touch screen to operate. These can be either a Windows or Linux base platform depending on the digital signage software that the client wants to use. Some clients prefer one platform over another, now by supplying a PC the client to install whatever operating software they wish. Using touch screens tend to build up brand awareness with customers engaging with the content.

Wall mounted dynamic advertising, can be used in any location whilst minimizing the footprint that these electronic advertising signs take up. You may have seen them used in hotels, elevators and even rest rooms. Normally wall mounted advertising displays are used as a more affordable way to enter the dynamic advertising industry and have smaller displays. The media devices can either be internet enabled, 3G or just standalone. Sometimes these are installed in risky areas, such as schools and prone to damage, this is when an LCD enclosure should be used to protect the hardware, they are very effective.

But one of the best dynamic signs you can see is as an LED video wall, the best video walls are the ones that have a super thin bezel so the image is uninterrupted and looks as massive as it should be. Another option is an indoor P10 video wall these are in 3 foot square panels and can be tiled to any size. The advantage is that the thin bezel displays are configured with a built in controller, enabling the picture to be split on each screen. The P10 video walls have a separate controller than can be updated with WiFi, 3G or hard wired. One thing to always remember is when installing a video wall, you need to use dedicated video wall mounts, rather than cheaper wall brackets, and the main reason is that the displays will be lined up perfectly, rather than misaligned displays.

Deciding on indoor digital signage.

One of the factors will be cost, also is the project itself. So now you have the data and only you can make the decision for your indoor digital signage solution.