Out of home advertising – OOH

Digital Signage is a mind blowing concept, but let’s streamline the facts down to learning 5 tips for out of home advertising success.

  • Short but sweet
  • Keep it relevant
  • Be imaginative
  • Include your contact details
  • Target audience

So, where to start; well you know what you want to advertise, but keep it short and to the point – several words is enough to get the message across with out the audience falling asleep, or worse, walking away! Consider how long people will have to catch your advert; maybe it is at a road junction, or on a side walk? Media companies can offer a variety of screen sizes, so deciding which suits your product or demographics will ensure a more productive financial result. Not every advertisement will suit or please everyone. And definitely – big is not always better!

What is OOH (Out Of Home advertising)

Keeping it relevant may be common sense, but look around at other outdoor digital signage screens. Do they include useless pictures – why does the real estate agent have her dog with her? It detracts from the main point, in this case selling houses. Also keep the colors applicable. OK so you like bright green, but does your ad campaign really need everything highlighted in bright green? Keep it professional looking, even if you are appealing to a young market – children and teens are smarter than we give them credit for.

It doesn’t have to be boring; do be imaginative and creative. At least be open to ideas if suggested by a professional media consultant. So much more can be created with the technology available for both the software and hardware. Do you want a touch screen, to be interactive with your potential customers? This is another digital advertising option. As ‘out of home digital signage’ covers all electronic screens (LED, LCD, plasma, flexible video walls, tiled video walls and kiosks) which run adverts outside of the house – in other words adverts other than on the household television. Digital signage boards are more sophisticated the that traditional poster billboards and can be conjured into magical art form which has an influential message.

digital advertising display

Why do to all that trouble of time and expense and forget to include where the customer can buy your product or even where to find your website! It is one of the most common errors – no telephone number or other call to action. You don’t need to insult your customers intelligence by telling them to phone, but do give a clear number or email address, or be extra sophisticated and use a QR code, which when accessed via a smart phone, will connect the customer directly to your website – a step closer to making a sale…

indoor advertising hardware

Adverts running on a schedule is a cost effective way of ‘sharing’ advertising space. Rent a time slot, as the software running the content is set to operate during a particular time – are you aiming at children (after school time), people on their lunch break or grandparents – during the day at a shopping mall? The frequency of ads hold the key to a successful promotion campaign.

Wikipedia have an indepth article on out of home advertising, so check it out.

OOH – Out of Home Advertising.

Finding out how out of home advertising can significantly increase your businesses revenue; but how do you market products now using the latest technology?

Digital marketing encompasses many forms of electronic devices; from cell phones, through to huge LCD ceiling hung screens. Even ATM’s and games consoles are joining the evolution of electronic marketing.
At the moment there is a combination of traditional and digital marketing transmissions, but it’s only a matter of time before all we will see is an electronic screen.

out of home advertising in mall

Out of home advertising technology.

Digital marketing has been around since the early 1990’s, but with the evolution of technology, which continues to move at a rapid pace, the next two decades have become more sophisticated in their effectiveness of promoting products and brands to the consumer, which has developed in relevance and attitude. Statistically, 2012 and the following year have shown that digital marketing has remained as one of the top growth industries and shall continue to do so for many years yet.

Digital marketing is also a term relevant to on-line and internet based sales and promotions, however it is also a recognized for of media and out of home advertising. Many people are now familiar with the common term of digital marketing and we are now expecting to see it in our busy lives, on a daily basis.

Whilst digital marketing is a platform for promotions and brand awareness, there are other purposes electronic marketing has; pricing can be altered at the click of a button, distribution no longer is a logistical nightmare and the effectiveness of the simplicity of both the software and hardware appeal to many organizations. Once there is creative content, it is just a case of uploading it to the screen and pressing play! Research shows the statistics taken from digital marketing are beneficial to future ad campaigns; the demographics studied by facial recognition, hand gesturing or simply by data input by the consumer all add up to a cost effective and direct marketing campaign. Many strategies are based upon brand management, brand licensing and brand identity; customers are more likely to make a purchase for a well known soda, with it’s logo and coloring and slogan.

hotel out of home advertising solutions

So where would you see this kind of digital advertising? Products are marketed onto digital screens in shopping malls, sporting arenas, food stores, fuel stations, galleries and virtually any area where there is heavy foot traffic, for hundreds upon thousands of pairs of eyes scan the screen, soaking up the information as they recognize a brand.

So, in your quest for understanding how out of home advertising works and how do you market products now, contact any of the lead solution providers, for professional advise and examples of how digital signage has benefited many businesses, who are forward thinking companies…

Advertising out of the home is here to stay, only the businesses using out of home advertising will succeed.