Green Digital Signage – is there such a thing?

Harnessing the sun’s power can have many benefits for digital signage;

  • It is a cost effective way of powering the screen
  • Suitable for inaccessible locations where power supply may be difficult to access.
  • Tax benefits for installing innovative technology
  • Reliable battery life for electrical appliances

Eco friendly digital signage.

Avoidable electricity bills are possible with solar energy cells, where the converted power is used directly to feed the digital poster. Solar cells come in a variety of applications; individual cells – dedicated to just the single screen or as part of network of other electrically powered appliances. It would be an ideal opportunity to network several digital kiosks or screens together. The technology is out there now, just waiting to be harnessed.

digital signage

Investment in this cutting edge solar technology is for front of innovation and a subject close to many of us who care about the environment, yet need electricity on a daily basis. A little ‘give and take’ will make for a happier environment. One way solar cell energy is captured is by converting ultraviolet and near infra-red light into a usable power supply. The film which both covers the digital signage screen and captures the light rays is transparent, so it does not interfere with a view of the image displayed on the screen.

Even though batteries and display screens are improving and evolving, technology is available for even mobile devices – not just fixed devices, like floor standing kiosks. This energy-producing crystal clear finish for screens, has been developed by scientists and engineers from the Massachusetts Institute of Technology. It is pilot technology at present, but it won’t be long before we see it in common place.

There are many unusual locations where digital signage, electronic posters and tiled video screens could be utilized, but overcoming installation issues is a big factor to the planning. Many screens can be accessed remotely, so there isn’t an issue of getting an engineer to site to upload content and it means break downs are kept to a minimum, and so with providing power via solar energy, one unnecessary problem is solved. Water and electrics don’t mix – actually it can be a potential death hazard, so the alternative; particularly when the digital signage is in a wet location, ie. near a waterfall in a shopping mall, the safer option is solar power. It also means the screen can be ‘selling’ at any hour of the day or night, especially if it is in an area open 24/7. Think of the electricity bill savings!

This is the way forward; it is cost effective, kind to the environment, simple to use, comes complete with the electronic digital screen and has no working parts (eg. buttons), as it is a sealed unit, reducing damage and interruption. 200 watt solar powered, patented technology, provides a totally wireless solution that can be set up just about anywhere.

Solar powered cells suit many DOOH digital screen applications, for example bus shelters, tourist buses whilst on the move, city centre screens and road side electric billboards and even if the sun isn’t out all of the daylight hours, enough power is generated to trickle power the screens. Even the moonlight can add power to the energy saving cells, via photovoltaic solar cells. The sun or lunar power is harnessed in battery packs to be released as and when needed.

Hope this article that briefly touched on eco friendly digital signage was usefull.

What type of digital signage viewers are you seeking.

Did you know there are basically just three types of digital signage viewer? The ‘Passer-By’, The ‘Lounger’ and The ‘Waiter’.

Depending on your product, service or trade and the location of the digital sign will significantly appeal to a certain demographic of the population. Here, we will look at three specific types of viewer and how to appeal to them through your advertisement. Take any busy railway station in the world; where millions of pairs of eyes are scanning the area for information. The lay-out is the key to a successful ad campaign to engage the audiences within the captive area.

transit digital signage

The Passer-By digital signage viewer.

The average viewing time for a passenger on the move is between 1-30 seconds, so very brief
The best locations would be near an entrance; wall mounted or ceiling hung, along corridors and the entry and exit of the train doors.

Plain and uncomplicated layouts with basic information like the date/time stamp and simple graphics which a persons memory can just take a ‘snap-shot’ of. Do not include video, ticker info or non-essential data, like the weather report. Keep it short!T

The Waiter signage viewer.

Typically, this person will have a brief wait (for their train) of around 30 seconds to 3 minutes – ample time to read a dynamic digital sign.

Additional options for suitable locations; short queue lines at counters and QSR

  • Short videos and infographics, brief messages, slogans and logo recognition; anything easily recognizable and which will leave an ‘imprint’ on the brain.
  • Slightly more creative visual arrangement of screens; blocks of 2 screens with date and time stamp and/or weather report. Ticker advertising may also be appropriate

The Lounger

A longer viewing time of up to 30 minutes.
Ideal display screens in reception areas, restaurants, social areas, especially where there is seating
No restriction on lay-out or how to display/how many screens to display – a greater complexity of the arrangement.
Additional content of live TV for longer waiting time areas.

There is no ‘one size fits all’ solution, but a little thought and planning will deliver an excellent advertising campaign.

Knowing this what viewer do you attract to your digital signage?

Using digital signage hardware for profit.

Planning an advertising campaign will have a positive marketing success with digital signage. Information is fed to us constantly on multiple electronic devices 24/7, but reaching your target audience is crucial, as explained on CNN. Which display boards work best?

DOOH the digital signage solution.

We have come a long way from the traditional and prosperous form the paper poster on a static billboard, but it is no surprise how technology has evolved into DOOH – digital out of home advertising and entertainment. Large or small, a digital signage screen can offer a myriad of advertisements, supplementing the initial outlay of the hardware and software. Digital signage, in any format; touch-screen kiosks, for example, has accelerated in popularity over the last decade to such a degree that it is an acceptable part of our urban landscape. This kind of media is suitable for many aims like selling merchandise, a trade advert or for educational purposes.

Realistic images are brought to life on LCD screens or via projectors, enhancing the customers retail experience and influencing that all important buying decision. So where could it lead to… a virtual guided tour bringing ancient stories to life?

Whilst it is a progression of technology, it is still in its infancy as retailers and hosts are still shy of installing and making such a financial commitment in changing the ways of advertising. Employing people is an expensive commodity for business to support and takes into account sickness and holiday leave. So compared to a one-off cost of purchasing a digital screen and the software, there is very little to outlay; apart from new content, the hardware has a life span of 50,000 hours. Touch-screen kiosks and wall mounted digital signage screens fill the gap between giving a personal service to a customer, without human intervention.

Delivering the message to consumers raises a number of thoughts…
Installation, creative and dynamic content, size of screen, kiosk v screen v touch facility, audience measurement…

Digital Signage Screens.

digital signage screen sizes

What will help a business decide is to consider the location and restrictions. Digital signage is a ‘plug and play’ system by uploading the content in any media, like video with audio. The screen is usually displayed in a portrait manner, which is a good point; people do not understand that a commercial screen must be used, rather than a domestic screen which is not robust enough nor designed to run continuously for 24/7 and a domestic TV screen can not rotate to a portrait position, whereas a commercial grade TV screen can perform both tasks. The software allows editing, uploading and scheduling in real-time from a wireless network. This application works best where regular changes are needed on a frequent basis – transportation stations are a perfect example, where many advertisements can bombard passengers as they wait for a train. Digital signage is a low maintenance option and therefore has lower costs. However due to the nature of multiple advertising, a busy area would not be suitable lessening the effectiveness of advertising and a security enclosure needs to protect the screen from theft or damage.

Touch Screen Kiosks.

indoor digital signage

This kind of application is most suitable for shopping malls or tourist information points, where they act as a way-finding route planner supplemented with advertisements which bring in additional revenue. Interaction between the broadcast message and the consumer is the ultimate objective – customers feel empowered, engaged and authorized to make decisions, influenced by the content. The key to a successful touch screen application are the diverse operations. Seeing a kiosk standing in a retail mall is an enticing piece of urban furniture and encourages consumers to investigate. The remote management offers the ease of editing, amending and uploading. Additionally tracking software gives vital audience data for future campaigns, tailored towards specific demographics. Kiosks are a more robust option which cope well with the rigorous demands of high public traffic and are lockable to hide away all the expensive hardware, like the screen and prevents unwanted access causing damage. On the downside, a kiosk is more expensive that standard digital signage, however they will last longer and are more suitable.

All in all, using either option; an LCD screen or touch screen kiosk, will deliver marketing success with digital signage.