Green Digital Signage – is there such a thing?

Harnessing the sun’s power can have many benefits for digital signage;

  • It is a cost effective way of powering the screen
  • Suitable for inaccessible locations where power supply may be difficult to access.
  • Tax benefits for installing innovative technology
  • Reliable battery life for electrical appliances

Eco friendly digital signage.

Avoidable electricity bills are possible with solar energy cells, where the converted power is used directly to feed the digital poster. Solar cells come in a variety of applications; individual cells – dedicated to just the single screen or as part of network of other electrically powered appliances. It would be an ideal opportunity to network several digital kiosks or screens together. The technology is out there now, just waiting to be harnessed.

digital signage

Investment in this cutting edge solar technology is for front of innovation and a subject close to many of us who care about the environment, yet need electricity on a daily basis. A little ‘give and take’ will make for a happier environment. One way solar cell energy is captured is by converting ultraviolet and near infra-red light into a usable power supply. The film which both covers the digital signage screen and captures the light rays is transparent, so it does not interfere with a view of the image displayed on the screen.

Even though batteries and display screens are improving and evolving, technology is available for even mobile devices – not just fixed devices, like floor standing kiosks. This energy-producing crystal clear finish for screens, has been developed by scientists and engineers from the Massachusetts Institute of Technology. It is pilot technology at present, but it won’t be long before we see it in common place.

There are many unusual locations where digital signage, electronic posters and tiled video screens could be utilized, but overcoming installation issues is a big factor to the planning. Many screens can be accessed remotely, so there isn’t an issue of getting an engineer to site to upload content and it means break downs are kept to a minimum, and so with providing power via solar energy, one unnecessary problem is solved. Water and electrics don’t mix – actually it can be a potential death hazard, so the alternative; particularly when the digital signage is in a wet location, ie. near a waterfall in a shopping mall, the safer option is solar power. It also means the screen can be ‘selling’ at any hour of the day or night, especially if it is in an area open 24/7. Think of the electricity bill savings!

This is the way forward; it is cost effective, kind to the environment, simple to use, comes complete with the electronic digital screen and has no working parts (eg. buttons), as it is a sealed unit, reducing damage and interruption. 200 watt solar powered, patented technology, provides a totally wireless solution that can be set up just about anywhere.

Solar powered cells suit many DOOH digital screen applications, for example bus shelters, tourist buses whilst on the move, city centre screens and road side electric billboards and even if the sun isn’t out all of the daylight hours, enough power is generated to trickle power the screens. Even the moonlight can add power to the energy saving cells, via photovoltaic solar cells. The sun or lunar power is harnessed in battery packs to be released as and when needed.

Hope this article that briefly touched on eco friendly digital signage was usefull.

Using digital retail shelf signage.

It is possible to have a ‘conversation’ with a digital retail shelf signage – albeit a one way conversation! Digital screens are adaptable, which gives many options for suitability. From size and orientation; these electronic screens fit a variety of environments.

Small store owners don’t have the room (floor or wall space) to install a large LCD or LED screen, however a small 10” screen is ideal for eye-level communication; direct with the customer. Either a single advertising campaign for one product – looped, is broadcast or a series of product or brand advertisements featured at scheduled times. This is also known as point-of-purchase (POP) or point-of-sale (POS). Every product and every store has a ‘story’ to tell and getting the message – in this case the advertisement – across to the consumer is the biggest part. Enhancing the customers shopping experience will encourage them to return and make further purchases. The positioning of the screen will provoke the consumers thoughts and the message will trigger their action. The content plays a very important part too – a dynamic and engaging commercial will attract attention and ultimately create additional revenue.

Prominent ways to display digital retail shelf signage.

digital retail shelf signage

  • A long slim screen can produce a panoramic video – different than the standard rectangular screen
  • A series of small screens, scrolling from left to right, between product shelves is very eye catching
  • Either stills or animated images are suitable
  • Text and graphics are easily noticed and read at eye level
  • The immediate surrounding area of the screen is a perfect opportunity for brand promotion with printed boarders featuring logos

Giving the customer control and empowerment of their own decision making is key to how and what they buy; and how many. The benefit of shelf-level digital signage media is not only convenient, but an alternative method of advertising and communicating with customers. A shelf video strip advertising screen, cuts down on unnecessary signage which just confuses the customer and focuses them on a particular product. The quality of the screen is still very high, despite the small size. They certainly feature what you would expect from a media screen, like; full color, high definition and can include QR codes and special promotional vouchers, sent to your smart phone to redeem in store. Long gone are the printed ticker-tape style of marketing, to be replaced with electronic digital slim line screens. As internet or on-line shopping continues to rise, the store owner will have to move with the times, in order to keep up with trends, including electronic directions, to be able to compete.

Where space is an issue, smaller digital signs fit perfectly into a niche area, giving a product or brand its own dedicated space for advertising.

Understanding how digital retail shelf signage works is essential to get the most out of it.